Privacy Policy

Effective Date: October 2023

At La base, we value your privacy and are committed to protecting your personal information in compliance with New Zealand's privacy laws. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our website, purchase our products, or interact with us through Shopify. By accessing our website or using our products and services, you consent to the practices described in this policy.

Information We Collect

1. Personal Information

We may collect personal information that you provide to us through our Shopify-powered website, including but not limited to:

• Contact Information: Your name, email address, phone number, and shipping address.
• Payment Information: Information required for payment processing, such as credit card details.
• Account Information: If you create an account on our Shopify website, we may collect your username and password.
• Communication Preferences: Your preferences for receiving communications from us.

2. Usage Information

Through Shopify, we automatically collect information about how you interact with our website and products, including:

• Device Information: Information about your device, such as your IP address, browser type, and operating system.
• Website Usage: Details about your interactions with our Shopify website, including pages visited, links clicked, and time spent on each page.
• Cookies and Tracking Technologies: We may use cookies and similar technologies provided by Shopify to collect data about your browsing activities on our website.

How We Use Your Information

We may use your personal and usage information collected through Shopify for the following purposes:

• Order Processing: To process and fulfill your orders, including shipping and delivery.
• Customer Support: To provide assistance, respond to inquiries, and address concerns.
• Marketing Communications: To send you promotional offers, updates, and newsletters if you have opted to receive them.
• Improving Services: To enhance our website, products, and services based on user feedback and preferences.
• Compliance: To comply with New Zealand's privacy laws and regulations.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for marketing purposes. However, we may share your information with trusted third parties for specific purposes, including:

• Shopify: We rely on Shopify's platform to host our website, process payments, and manage customer data. Shopify's privacy practices are in line with industry standards and are designed to protect your information.

Security Measures

We take data security seriously. Shopify employs industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. For more details on Shopify's security practices, please refer to their Privacy Policy.

Your Choices and Rights

You have the right to:

• Access, correct, or delete your personal information held by Shopify.
• Withdraw your consent for marketing communications.
• Opt out of cookies and tracking technologies, as Shopify allows.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights regarding your personal information stored with Shopify, please contact us at:

customersupport@labase.co.nz

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. We will notify you of any significant updates. By continuing to use our website and services through Shopify after such changes, you accept the revised Privacy Policy.